Abandoned Cart Email Template (Deprecated) | BigCommerce Developer Center

Abandoned cart email triggers when a shopper doesn’t complete an order.

Object properties

Property	Type	Description
`abandoned_cart`	object
`abandoned_cart.body`	string
`abandoned_cart.unsubscribe_link`	string
`store`	object
`store.name`	string
`store.domain_name`	string
`store.logo`	object
`store.logo.title`	string
`store.logo.name`	string
`store.logo.url`	string
`store.ssl_path`	string
`store.cdn_path`	string
`store.image_directory`	string
`store.img_path`	string
`store.path_normal`	string	Path to the store (i.e., domain + protocol)
`store.path`	string
`store.address`	string
`store.language`	object
`store.language.code`	string
`store.language.direction`	string	Left to right or right to left, depending on the language
`customer`	object
`customer.first_name`	string
`customer.full_name`	string
`customer.email`	string
`customer.group`	array
`customer.group[].name`	string
`misc`	object
`misc.year`	integer
`translations`	object
`translations.en`	object
`translations.en.unsubscribe`	string

Example

{
  "Abandoned Cart example (deprecated)": {
    "value": null,
    "abandoned_cart": {
      "body": "You recently visited our online store and we noticed that you didn't complete your order.\\n <br />To complete your order right now, just click on the link below:\\n <a href=\\\"example.com/complete-order\\\">Complete your order</a>",
      "unsubscribe_link": "example.com/unsubscribe"
    },
    "store": {
      "name": "My Dev Store 97434969",
      "domain_name": "my-dev-store-97434969.store.bcdev",
      "logo": {
        "title": [
          "= My Dev Store 97434969 ="
        ],
        "name": "avatar-2020_1612860757__16350.jpeg",
        "url": "https://your-store.example.com/store/f1kr2akw96/product_images/avatar-2020_1612860757__16350.jpeg"
      },
      "ssl_path": "https://store-somehash-12345.mybigcommerce.com",
      "cdn_path": "https://your-store.example.com/store/f1kr2akw96",
      "image_directory": "product_images",
      "img_path": "https://your-store.example.com/r08d84bb67d250c7624502ed76d8e0bafb1a5cacf/g-themes/ClassicNext/images",
      "path_normal": "https://store-somehash-12345.mybigcommerce.com",
      "path": "https://store-somehash-12345.mybigcommerce.com",
      "address": "123 Fake St, Dallas, TX 75225",
      "language": {
        "code": "en",
        "direction": "ltr"
      }
    },
    "customer": {
      "first_name": "John",
      "full_name": "John Jr",
      "email": "john.f@example.com"
    },
    "misc": {
      "year": 2021
    },
    "translations": {
      "en": {
        "unsubscribe": "<a href=\\\"example.com/unsubscribe\\\">Unsubscribe</a> from future emails like this."
      }
    }
  }
}